, In November 2014, Plank pledged $25 million to the University of Maryland to be used for the proposed athletics and academic complex. Sustainability has always been part of our DNA: it's integral to how we live and work and is essential to our environment. , On February 15, eight days following Plank's statements, Plank took out a full-page ad in the Baltimore Sun to clarify his position and that of the company. , Plank grew up playing youth football with the Maplewood Sports Association; a Maplewood team has appeared in Under Armour commercials. Under Armour CEO Kevin Plank on Wednesday published a full-page ad in his hometown newspaper, The Baltimore Sun, that walked back his previous comments praising President Trump.  He is also responsible for the development of the Cupid's Cup business competition. The strategy was a success, earning the company the world's largest digital health-and-fitness community, with 150 million users. Investor The tools to inspire, inform, invest Learn More.  Dwayne Johnson voiced disapproval with the CEO's personal attitudes being reflected onto the company's partners and employees. Kevin A. Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. We’d expect to see both institutions and retail investors owning a portion of the company. FREE SHIPPING available in the UK. , In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. , Plank sat on the President Trump's American Manufacturing Council. Numerous athletes contracted with Under Armour also spoke out in opposition to Plank's statements. The family of the 37-year-old manager killed at an Under Armour Factory Store in Orlando Monday says she was a sweet and caring person. Under Armour delivers the most innovative sports clothing, athletic shoes & accessories. Bankrolled by Kevin Plank—the hometown entrepreneurial success story and billionaire founder of Under Armour, the athletic-apparel giant and owner of Sagamore—and public funding, this site isn’t just a massive investment in infrastructure, industry, and waterfront property, though it’s definitely all … Under Armour employees are growing increasingly concerned about the relationship between their married CEO Kevin Plank and married MSNBC host Stephanie Ruhle, according to a new report. This inspired him to make a T-shirt using moisture-wicking synthetic fabric.  They have two children, and live in Lutherville, Maryland. In other words, while Under Armour might not be Nike, it is nonetheless a corporation with a true international presence. , Plank bought the 630-acre historic Sagamore Farm in Baltimore County, Maryland, in 2007. PHONE SUPPORT 00800-82766871 Mon-Fri from 8.00 - 17.00 BST. 6 on 50 Most Influential People in Sports by, No.  The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.6 million. Empowering athletes everywhere. Plank initially began the business from his grandmother's basement in Washington, D.C. He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. Under Armour has 7,000 employees across 17 locations and $5.27 B in annual revenue in FY 2019. Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports and casual apparel. They have different branches in their organization that specialize in each cause that Under Armour supports. Stephen Curry, the most valuable of the company's sponsorships, hinted that his loyalty to the company could be jeopardized if its actions do not reflect his values.  After graduating from Maryland, Plank searched for synthetic materials that would keep athletes dry. Learn More. , As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. As of 2014, Under Armour had an operating profit of more than 30%, accelerating from its 2013 pace. The straps pose a laceration hazard when a player contacts the metal snap. In June 2018 a Facebook post and subsequent Reddit thread emerged stating that Under Armour clothing was flammable and resulted in severe burn injuries to a child.  He is also a member of the Board of Trustees for Living Classrooms, a Baltimore-Washington based non-profit organization dedicated to the hands-on education of young people using urban, natural and maritime environments as “living classrooms". , In November 2020, Under Armour announced a new brand in partnership with NBA star Stephen Curry called the Curry Brand. Investor The tools to inspire, inform, invest Learn More. , The company produces the Speedform shoe in a Chinese bra factory. and Under Armour in Record Sponsorship Deal, "Athletes with Under Armour endorsements (Pictures)", "Under Armour's collaboration with Dwayne Johnson tops list of the best-matched celebrity endorsements", "The Incredible, Tactical Undergarments Designed for the Avengers Cast", "Here are all the brands that appear in 'House of Cards' season 3", "Under Armour volleyball jersey worn by Lily Collins in THE BLIND SIDE (2009)", "22 JUMP STREET: Action + College = Brands", "Under Armour jersey worn by Anthony Kelley in THE GAMBLER (2014) @underarmour | Under armour brand, Drama movies, Under armour", "Gridiron Gang Mustangs Staff Under Armour Polo Shirt | #46604318", "Under Armour jerseys, sweatbands and polo shirt in FOCUS (2015) @underarmour | Under armour brand, Under armour, Drama movies", "Under Armour – The Dark Knight Rises (2012)", "Rare artwork, underfoot, could soon be out of sight | Baltimore Brew", "Under Armour cancels Trophy hunting contract with Sarah Bowmar", "Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign", "Josh Bowmar Films Himself Spearing A Bear, Then Giggling Over The Kill", "Under Armour CEO endorses Trump, Twitter users endorse shopping elsewhere", "Stephen Curry Takes Issue With Under Armour Leader on Trump", "Athletes oppose pro-Trump comments made by Under Armour CEO", "In full-page ad, Under Armour CEO Kevin Plank tries to put praise for Trump behind him", "Under Armour's Kevin Plank becomes second CEO to quit Trump advisory council", "Under Armour says it gets Wells Notices from SEC", https://en.wikipedia.org/w/index.php?title=Under_Armour&oldid=1000019561, Companies listed on the New York Stock Exchange, Manufacturing companies based in Baltimore, Sporting goods manufacturers of the United States, Pages with non-numeric formatnum arguments, Articles with self-published sources from June 2015, Articles with self-published sources from May 2015, Pages containing links to subscription-only content, Wikipedia pending changes protected pages, Articles with unsourced statements from January 2012, Pages using multiple image with auto scaled images, Wikipedia articles needing clarification from February 2020, Creative Commons Attribution-ShareAlike License, Under Armour products have also been featured in the Marvel movies (, This page was last edited on 13 January 2021, at 03:27. , According to the Federal Election Commission, Plank has donated to both major U.S. political parties and to individuals of both parties. Though no recall was issued, a 2018 study found that Under Armour's material was more likely to result in a burn injury of the wearer than most other undergarment materials. , After ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube. Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. Hanes, one of Under Armour's longest-sponsored athletes, has appeared with Under Armour co-founder Kip Fulks in episodes of "Ridge Reaper," which … PHONE SUPPORT 00800-82766871 Mon-Fri from 8.00 - 17.00 BST. (Exercise Science) USYD.  The project has converted Cole Field House, the school's former basketball arena, into the football facility, a sports medicine center and student entrepreneurship lab.  There are about 100 horses on Sagamore farm, with about 40 actively training as of July 2017. This line claims to be designed so that the wearer's scent cannot be detected. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012.  In July 2020, the company confirmed that the U.S. Securities and Exchange Commission had sent Wells Notices relating to Under Armour's accounting in 2015 and 2016. Cupid's Valentine earned $3,000, which Plank used as seed money for Under Armour.  After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL.  This line claims to dissipate and re-circulate heat around the wearer's body using ceramic powder.  Plank tried several prototypes before deciding on the one he wanted to use. Kevin Plank, the sports apparel company’s founder and chief executive, and Patrik Frisk, its president and chief operating officer, needed to persuade Stephen Curry, the Golden State Warriors star and the company’s highest-profile endorser, not to leave the brand.  In 1997, Plank had $100,000 in orders to fill and found a factory in Ohio to make the shirts. In the summer of 2018, two top Under Armour executives traveled to the West Coast on a critical mission. Under Armour's latest twelve months owner earnings is -$589.7 million... View Under Armour, Inc.'s Owner Earnings trends, charts, and more.  In 1996, Plank finished his first year selling shirts with $17,000 in sales. Under Armour’s founder is as intense with his leisure interests as he is with his company.  The limestone aquifer on Plank's farm produced water fit to distill whiskey, so Plank and business partner Bill McDermond founded Sagamore Spirit to restore Maryland's whiskey distilling tradition. Under Armour also produces American football, basketball and soccer uniforms, among other sports. Sat-Sun 8.00 - 22.00 . Learn More. Under Armour, Slogan Owner Settle 'Prove It' Suit. , The company is reported to be the major commercial sponsor for the reality TV show Duck Dynasty and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson. The name stuck. In January 2016 Under Armour initiated a marketing campaign featuring women hunters including an American woman named Sarah Bowmar. With positive reviews from players, word began to spread and orders began to increase. In addition, the walls have a history with Coco Chanel and Louis XIV who played in the courtyard as a child … ” Why Under Armour Chose To Open in September  The next year, his charitable arm funded 40 summer jobs for Cherry Hill, Baltimore, public school students in the maritime transport industry. There are plenty of analysts covering the stock, so it might be worth seeing what they are forecasting, too. , In 2018, Under Armour launched two new pairs of connected running shoes at CES. , Plank has been a long-time supporter of the University of Maryland's Robert H. Smith School of Business and Dingman Center for Entrepreneurship. , Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies. Under Armour, Inc. develops, markets, and distributes branded performance products for men, women, and youth. However, Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$300,000,000. Its first full year in business, in 1996, Under Armour … This was purportedly designed so that the wearer's heat signature will not be picked up. , As CEO, Plank oversaw a company that generated US$5 billion in annual revenue and employed about 15,800 people as of December 31, 2017. After a few moves in the city he moved to his c…  MLB's deal with Nike became official on January 25, 2019. The ad generated close to $750,000 in sales. , It has also opened several specialty stores and factory outlet locations in Canada, China, and 39 states including the opening of its first Brand House in Baltimore in 2013 and second Brand House in Tyson's Corner, Virginia.  The same year, the company launched its first television commercial, which centered on their motto, "Protect this house. FREE SHIPPING available on all UA Deals in the USA. This deal opened the door to a contract with NC State, Arizona State, and other Division I football teams. Under Armour, Already Struggling, Says 2020 Will Be Rocky. , Under Armour is inventing a new type of shirt called "Coldblack," which is designed to reflect heat and keep athletes cool in the sun. His first team sale came at the end of 1996 with a $17,000 sale.  As of February 2018, Forbes estimated his net worth at US$1.8 billion. , A turning point for him came late in 1999, when Plank used nearly all of Under Armour's money, and employees agreed to go without pay for a few weeks, so the company could take out a $25,000 advertisement in ESPN The Magazine. Under Armour Women's Torch Fade Basketball Shoes - 5 Pairs - Size 7 $120 (chi > Chicago, Illinois) pic hide this posting restore restore this posting. This was found out to be false. Founder: Kevin Plank; Age at Founding: 24; Started In: 1996; Industry: Sports Apparel; Annual Revenue: $1.83BB in Retail Sales # of Employees: 5,900; Famous For: Creating a revolutionary new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light.  Plank's comments drew criticism on social media.  UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches. Nike would instead become the on-field uniform supplier of the league. Today, his company is the biggest threat to the top spot in sportswear. , Plank originally sought to call his new sportswear company Heart, but he could not trademark it. , As of 2012, Under Armour was the sponsor of the Baseball Factory's "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually. His first big team sale was to Georgia Tech.  The building was originally built in 1914 to store port cargo and later served as a community center and studio for the television series Homicide: Life on the Street; it closed in 1999. , Plank Industries also bought and revamped the water taxi in Inner Harbor. , In 2009, baseball Hall of Famer Cal Ripken Jr. formed an alliance under which the company would have a significant presence at several venues and events under the auspices of Ripken Baseball, including providing uniforms for the minor league Aberdeen IronBirds and youth teams participating in the Cal Ripken World Series. Under Armour Europe B.V. Stadionplein 10 1076 CM Amsterdam The Netherlands. LIVE CHAT Mon-Fri 6.00 - 22.00 . Under Armour founder Kevin Plank built a popular sportswear brand as the underdog competitor to Nike. , On November 3, 2011, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour Defender chin straps. Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. ©2019 Under Armour; Suscribite. Leveraging the release of Any Given Sunday, Plank purchased an ad in ESPN The Magazine. , On January 6, 2016, Under Armour announced a strategic partnership with IBM to use IBM Watson's cognitive computing technology to provide meaningful data from its IOT kit and UA Record app. , On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020.  Plank opted to use the British spelling "armour" in the company name because the toll-free vanity number was still available for that version.. His former home, when he put it up for sale, was the most expensive home on the market in Washington, DC. EMAIL firstname.lastname@example.org. Recibí las últimas novedades. Under Armour co-founder Kip Fulks has a long association with the company, occupying several prominent positions over the years. Southport, Queensland, Australia 147 connections After a few moves in the city he moved to his current headquarters in Tide Point.  By the end of 1996, Under Armour had sold 500 Under Armour HeatGear shirts, generating $17,000 for the company. Under Armour said on Tuesday its founder and long-time Chief Executive Officer Kevin Plank will step down from the role next year and be succeeded by Chief Operating Officer Patrik Frisk. The bear was found dead the next day. favorite this post Jan 8 Under Armour Flex Pro Soccer Shin Guards - Mens Large - 14 Pairs! The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at the forefront of the emerging performance apparel industry. The owner of the space, Ben Solms, is passionate about this concept: he has hosted several Pop-Up Stores with different brands. Shop Under Armour UA Outlet. May 24, 2016, "Under Armour 2017 Annual Report Form (10-K)", "Analysts: Brand crossover risky for Under Armour", "Under Armour Performance Apparel History", "Under Armour to open retail site in Annapolis", "Under Armour sets new course with Brand House", "Under Armour Inks Deal With Cal Ripken Baseball", "Under Armour to stick with 'Duck Dynasty' franchise amid media uproar", "How a Bet on High-Tech Suits Left U.S. Skaters in the Cold", "Yahoo Finance 2014 Company of the Year: Under Armour", "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal", "Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo", "IBM Watson, Under Armour to Transform Health and Fitness", "NASL, Under Armour Announce Groundbreaking Match Ball Partnership", "Q&A With Under Armour Senior Director Of Global Football Antonio Zea", "UCLA's Under Armour deal for $280 million is the biggest in NCAA history", "In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location", "Opening of Under Armour's Fifth Avenue New York store delayed until 2021", "Under Armour to make official MLB uniforms", "Report: Nike, not Under Armour, to supply MLB uniforms", "MLB and Nike agree to 10-year uniform, footwear deal", "Under Armour is upping its game with Steph Curry", "TrueHoop Presents: You won't believe how Nike lost Steph", "Under Armour Sales Jump 30% As Stephen Curry Shoes Prove A Slam Dunk", "Waning interest in Steph Curry shoes? , Plank initially ran the business from his grandmother's townhouse in Georgetown. , Plank is also active within the Baltimore and Washington, D.C., communities, as a member of the Greater Baltimore Committee and Greater Washington Partnership.  The property was once owned by Alfred Gwynne Vanderbilt.  Under Armour has come out with new styles for football uniforms. The notices are the result of its accounting revelations for the years 2015 and 2016 and "pull forward" sales for the same period. Sat-Sun 8.00 - 22.00 . His mother is a former mayor of Kensington, who went on to direct the Office of Legislative and Intergovernmental Affairs at the United States Department of State under President Ronald Reagan.  FAO Schwarz had been paying $20 million in rent.  In July 2020, the company received Wells Notices from the U.S. Securities and Exchange Commission, Mr. Plank the Under Armour's CEO, David Bergman.  One day, his brother asked him, "How's that company you're working on … Under Armor?" The cups might break when hit, posing a risk of serious injury. Whatever you're shopping for, we've got it.  Afterward, he played football at Fork Union Military Academy for a year, trying to get the attention of NCAA Division I schools. As a result of the COVID-19 pandemic, Under Armour had to close its physical stores earlier that same year. As his friends moved on to play professionally, he would send them T-shirts, requesting that they pass them out to other players in their locker rooms.  He left the prestigious Georgetown Preparatory School, a Catholic school, due to poor academic performance and behavioral issues, then went on to graduate from another Catholic school, St. John's College High School, in 1990. He condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community.". Under Armour, Slogan Owner Settle 'Prove It' Suit.  Following Plank's renovation, the building reopened as the Sagamore Pendry Hotel.  He continued to use the "Cupid" name when he later launched his Cupid's Cup competition. Despite the revenue decline, it still farred better than the analytic predictions, which had previously estimated profits of $541 million in sales for Q2. Phone Support. Shop Under Armour UA Outlet. , The idea that led to Under Armour was sparked while playing for the Maryland Terrapins, Plank said he was the "sweatiest guy on the football field". , Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps.  Major competing brands including Nike, Adidas and Reebok would soon follow in Plank's footsteps with their own moisture-wicking apparel.  Plank said he chose the British spelling "armour" because he "thought the phone number 888-4ARMOUR was much more compelling than 888-44ARMOR". Under Armour has landed in the middle of a storm after Steph Curry, one of its most valuable athletes, called President Trump an asset -- "if you remove the 'et' from asset." People began to take notice of the brand when a front-page photo of USA Today featured Oakland Raiders quarterback Jeff George wearing an Under Armour mock turtleneck.  Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment.  In the days following the remarks, Plank bought a full-page advertisement in The Baltimore Sun to clarify his comments. The US speedskaters were losing while wearing the new Mach 39 speedsuits, but when they reverted to the previous model suits, the skaters continued to lose. United States: 1020 Hull Street Baltimore, MD 21230 : Under Armour, Inc. "It was important," Plank said, "that this not just be my decision. On August 14, 2017, Plank removed himself from President Trump's Manufacturing Jobs Initiative Council, following backlash over Trump's response to the events in Charlottesville, Virginia. , After its November 2013 acquisition of digital app maker MapMyFitness for US$150,000,000, in February 2015 Under Armour announced it had purchased the calorie and nutrition counting app maker MyFitnessPal for $475m, as well as the fitness app maker Endomondo for US$85,000,000.  He was initially approached about creating a vineyard, but being a whiskey enthusiast he asked his business partner to research whiskey. As of June 2014, Forbes estimates his fortune at $2.4 billion. His first team sale came at the end of 1996 with a $17,000 sale. , For the fiscal year 2018, Under Armour reported losses of US$46 million, with annual revenue of US$4.977 billion, an increase of 9.9% over the previous fiscal cycle. LIVE CHAT Mon-Fri 6.00 - 22.00 . , On January 21, 2014, it was announced that the University of Notre Dame and Under Armour had come to terms with providing uniforms and athletic equipment for the university.  Plank donated $1 million to the Archdiocese of Baltimore in 2016 to help 100 more children go to Catholic school. 21 on 50 Most Influential People in Sports Business by, No. Under Armour founder and CEO Kevin Plank’s historic Georgetown home is listed back on the market for $24.5 million after previously being listed for sale in 2018. , On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League, starting with their 2016 season. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank. Urban Armor Gear produces the most rugged, lightweight, cases that are drop tested to US Military Specs.  In Any Given Sunday, Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. Under Armour's market capitalization was valued at over US$10.7 billion in November 2018. List by sport include only, UA Fitness Performance Center and historic mural covering, Lorraine Mirabella, New York Daily News.  Plank's statements immediately drew strong public backlash, with many Under Armour customers boycotting the brand. He continued to use the "Cupid" name when he later launched his Cupid's Cup competition. Plank is the billionaire owner of Under Armour, a leading manufacturer of sports performance apparel, footwear and accessories. Under Armour, Inc. develops, markets, and distributes branded performance products for men, women, and youth. As of June 2014, Forbes estimates his fortune at $2.4 billion. , American sports clothing and accessories company, This list includes companies that produce sports equipment. Official Site: Empowering athletes everywhere, Under Armour delivers innovative sports clothing, shoes, & accessories. , UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer. , "Kevin Plank donates $1 million to Baltimore Catholic schools", "How Kevin Plank turned a single idea into a global brand", "2003 Businessperson of the year: The man behind the 'armour, "Under Armour founder gives $16 million to St. John's College High", "How the founder of Under Armour went from getting kicked out of high school to running a $22 billion company", "From rags to microfiber: inside the rapid rise of Under Armour", "WWE's Darren Drozdov thrives 15 years after being paralyzed during match", "Five finalists chosen for Kevin Plank's Cupid's Cup competition", "Taking on the giants: How Under Armour founder Kevin Plank is going head-to-head with the industry's biggest players", "Kevin Plank is betting almost $1 billion that Under Armour can beat Nike", "20 things you didn't know about Under Armour", "Under Armour founder breaks into billionaires club", "Under Armour acquires weight loss app, MyFitnessPal, for $475 million dollars", "Under Armour Buys Apps in Bid to Become Top Fitness Tracker", "Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike", "Under Armour exits yet another school sponsorship deal as part of big shrink". Find the latest Institutional Holdings data for Under Armour, Inc. Class C Common Stock (UA) at Nasdaq.com. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. , Under Armour has a partnership with PGA golfer Jordan Spieth, who has won three majors so far (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has recently launched his own golf shoe, "Spieth One. The competition got its name from his “Cupid's Valentine” rose business he began while attending the University. This 10-year deal was the largest of its kind in the history of college athletics and became effective July 1, 2014.  He also asked his former teammates to try on the shirts, claiming that his alternative to a cotton T-shirt would enhance their performance on the field. Launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and youth creating., two top Under Armour including office locations, competitors, revenue, financials, executives, subsidiaries more... Coldgear, TurfGear, AllseasonGear, and youth deciding on the NASDAQ in November 2018 using a mix his. [ 91 ], Plank personally financed his customized wheelchair shirts with 17,000! 26 on Power 100 Most Influential People in sports business by, No ( %. Armour jockstrap a Bluetooth module, accelerator and gyroscope subsidiaries and more Craft... In 1996 [ 3 ] and live in Lutherville, Maryland UA Give Back is Under Armour being smaller Nike. ( born August 13, 1972 ) is an American billionaire businessman and.! This line claims to dissipate and re-circulate heat around the wearer 's can... 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